RideGuru Newsroom

Rideshare drivers – this one’s for you! Ever wonder which rideshare company is the best to drive for? Companies like Uber and Lyft provide similar benefits, such as flexibility in scheduling, driving your own car, and more... but what sets the companies apart?

Especially with the introduction of new rideshare companies left and right, it can become difficult for drivers to see the differences between the companies, and choosing the best one for them to drive for. Many drivers have historically preferred Uber over Lyft because of the larger quantity of rides available for them. Lyft drivers tended to have …

Traveling - it leaves you speechless, then turns you into a storyteller. #WanderlustWednesday

With Memorial Day Weekend in full swing, it is especially important to make sure you are getting into the right car when you call an Uber. During these busy travel times, there are more Uber driver impersonators than ever. People may try to trick you into thinking they are your driver so they might be able to steal from you, especially if you are seemingly intoxicated.

Here are 5 important steps you can take to make sure you don't get scammed!

1. If traveling with a group, have one person who is not intoxicated be in charge of requesting and …

Travelers are just commuters with a wider perspective. #WanderlustWednesday

The AI System

Uber recently admitted using artificial intelligence to determine prices based on what they believe customers are willing to pay. The AI system uses destination, time of day, and location to determine the price point. Previously, Uber used a formula that determined price based on mileage, duration, and geographic demand.

The new pricing system uses machine-learning to predict and determine pricing related to sociological factors including wealth in a geographic area. Travelers taking an Uber to and from affluent areas may be asked to pay more compared to other passengers in less affluent locations.

Uber now provides customers …