RIDEGURU
Lyft's subscription service is getting some media exposure.
"Lyft has been trying out an All-Access subscription that lets you ride on a frequent basis for one flat fee, but it's overkill for many people. What if you mainly tend to take one route every time? There's now an option for you -- Lyft has unveiled a Personal Plan that locks in your fare for a favorite route as long as it would normally cost $25 or less. If you sometimes need a ride to work or the gym, you won't have to worry about Prime Time spikes (aka surge pricing) making it inordinately expensive."
"This is only really a bargain if you're a creature of habit who makes several trips to the same place each and every month, but can't use a carpooling option like Lyft Line. It's still more affordable than the $200 or more that some Lyft customers were seeing in the All-Access test, though. And it certainly makes sense for the company -- this could give it a steadier source of income from passengers who might otherwise skip rides or look to alternative transportation options."
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