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What do you think of Lyft's $299/mo subscription plan to replace car ownership?

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ippei
1202 Driver Rider Guru
 Posted 2 years, 3 months ago

https://www.theverge.com/2018/10/16/17978626/lyft-monthly-subscription-plan-nationwide

Lyft’s monthly subscription experiment is going national. The ride-hailing company has been tinkering with subscriptions since earlier this year, and it’s now ready to roll it out to a much wider market. Ultimately, Lyft has high hopes of being grouped together with subscription powerhouses like Netflix or Amazon, especially as it gears up for an initial public offering in 2019.

So how does it work? Right now, riders who sign up for Lyft’s “All-Access Plan” for $299 a month get 30 rides costing up to $15 each. If a ride costs more than $15, the rider pays the difference. Other than that, it works like a normal Lyft ride. The plan applies to only some of the modes of transportation offered by Lyft — single-passenger trips and carpooling, but not bikes and scooters yet — but unused rides don’t roll over to the following period. For a limited time, All-Access Plan subscribers will also get 5 percent off of all additional rides.

Lyft began testing the new service earlier this year. At the time, the company offered a range of variably priced plans in an effort to find the sweet spot for high-frequency users who were interested in paying an upfront fee for a certain number of rides. Prices ranged as high as $450 and as low as $199, so the final plan appears to have landed somewhere in the middle.

“The All-Access plan is a great option for passengers who are frequently using Lyft - whether that’s getting to and from work, the gym or running errands,” said Katie Dill, VP of Design at Lyft, in an email. &l...

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https://www.theverge.com/2018/10/16/17978626/lyft-monthly-subscription-plan-nationwide

Lyft’s monthly subscription experiment is going national. The ride-hailing company has been tinkering with subscriptions since earlier this year, and it’s now ready to roll it out to a much wider market. Ultimately, Lyft has high hopes of being grouped together with subscription powerhouses like Netflix or Amazon, especially as it gears up for an initial public offering in 2019.

So how does it work? Right now, riders who sign up for Lyft’s “All-Access Plan” for $299 a month get 30 rides costing up to $15 each. If a ride costs more than $15, the rider pays the difference. Other than that, it works like a normal Lyft ride. The plan applies to only some of the modes of transportation offered by Lyft — single-passenger trips and carpooling, but not bikes and scooters yet — but unused rides don’t roll over to the following period. For a limited time, All-Access Plan subscribers will also get 5 percent off of all additional rides.

Lyft began testing the new service earlier this year. At the time, the company offered a range of variably priced plans in an effort to find the sweet spot for high-frequency users who were interested in paying an upfront fee for a certain number of rides. Prices ranged as high as $450 and as low as $199, so the final plan appears to have landed somewhere in the middle.

“The All-Access plan is a great option for passengers who are frequently using Lyft - whether that’s getting to and from work, the gym or running errands,” said Katie Dill, VP of Design at Lyft, in an email. “This is the first step toward delivering on our goal of making car ownership optional and we’re constantly looking for more ways to provide passengers with the easiest, most convenient options possible,” .

https://www.theverge.com/2018/10/16/17978626/lyft-monthly-subscription-plan-nationwide

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Comments

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    momof4
    8184 Rider Driver
     2 years ago  (edited 2 years ago)

    I read that article today. Abour an hour later qnother one popped up about it not being a good idea for some people. They were saying how Lyft would be the ones to make out not riders. I'll look for it and post link.

    https://twocents.lifehacker.com/should-you-consider-lyfts-subscription-service-1829787430

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    RedANT
    1069 Rider Driver
     2 years ago  (edited 2 years ago)

    No rideshare company does things because they want to help others.  They do things like this because it's the most profitable option for them.

    Unless you fit a very narrow subset of target passengers, you're probably best off doing what you're doing now. 

    As an aside, if this works anything like the version Uber tested last year, count me as a driver who will figure out a way to filter out riders who are using this promotion.  They were ALL worse than Uber pool and pool express passengers.  No thanks.