Unfair Media Portrayal of Uber Drivers

I am sick of the media constantly making Uber drivers out to be bad people! Just read this article (https://www.dnainfo.com/new-york/20170119/jackson-heights/76th-street-37th-avenue-jackson-heights-pedestrian-killed) which has a title that implies that the Uber driver was a terrible person and purposefully committed "murder" when in fact this driver wasn't even using Uber at the time! Ugh! Why is it necessary then to mention his affiliation with Uber. If a Dentist did this exact same thing, it wouldn't be "Dentist hits pedestrian in crosswalk".