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Chinese ride-sharing giant Didi picks Australia for first Western foray

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JWileySmith
148 Rider
 Posted 2 years, 10 months ago

Didn't Ola just open up shop in Australia?  Who knew.  The next big battleground is Australia!

"Didi Chuxing Technology, the Chinese ride-sharing company that bought the mainland operations of Uber Technologies, will begin offering its service this month in Australia, its first foray in a Western-style country.

The scheduled Jun 25 launch in Australia's second biggest city Melbourne sets Didi up for a showdown with the US rival it bought out in China in exchange for a stake.

"Didi started expanding outside Asia in Mexico earlier this year, and has said globalisation is a core strategy. Its move into Australia will be a test of how it can compete in Western-style markets that might tend more towards US brands than, say, Southeast Asia or Latin America, where China has traditionally had a stronger influence."


Read more at https://www.channelnewsasia.com/news/technology/chinese-ride-sharing-giant-didi-picks-australia-for-first-western-foray-10435386

Comments

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    andsold
    92
     2 years ago

    Oh man, Australia better be ready. I wish DIDI would come to the US, sigh.

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    JustSchmidt
    86 Rider
     2 years ago

    Isn't Australia where Ola went too?  This is going to be a huge battleground.

    and I am sure Ola and Didi both think AU is a smaller version of US.

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      FitBitMeIn
      136
       2 years ago

      not sure about "smaller", but..yeah, definiteyly a test bed.

      but remember that Uber alreday operates in Australia.  This is indeed going to be a head-to-head. How they all do here will be a good indicator of what's to come in North America and UK.