firefly advertising?

This is why Uber and Lyft rules are not called rules but are more like, “guidelines”, “terms”, and “policies.”  All loose terms. 

They do maintain the right to deactivate you for any reason though. 

As long as the car belongs to you , you are a contractor you can do whatever you want with your vehicle. If you were an employee of Uber then they can tell you what to do. 

I think they mean this:

http://www.uberfirefly.com/

Like the tv show?