I thought the new location service integration was a stretch for Uber, I'm not sure how I feel about Uber introducing this new feature to let users login to their Snapchat accounts through Uber. When you're traveling to a friend, you give the Uber their location and the Uber app prompts you to send your friend a snapchat letting them know you're on your way.
Uber says it will keep riders engaged during their Uber ride.
Would you use this service?? I'm not sure how I feel about it, it feels a little intrusive to me.