- Companies use peer groupings to calculate executive compensation; investors use peer groupings to compare performance to similar industries.
- But tech firms are hard to classify because they impact so many industries.
- Uber already delivers food and other merchandise to customers but is also heavily investing in autonomous cars. So should we compare it to Amazon or GM?
"Uber, which is likely to go public this year, has already disrupted several industries and have expanded beyond on demand car service into e-commerce, food delivery, tourism, scooters, and autonomous vehicles."