Does Uber check and verify driver's profile photos? Can't they make it up?

Yes, Uber has verification methods in place

Yes, Uber does check and verify driver profile pictures on a periodic basis.  They have both software-based and manual verifications in place to identify pictures that can either be fradulent, inaccurate, or bad quality.

Here are some examples of ways we know Uber checks:

• Verifying the profile picture against the  driver's license the driver uploads.
• Checking if the picture is good/bad quality, e.g. out of focus, fuzzy, too dark, etc.
• Applying facial recognition feature that checks if the picture matches other pictures you have uploaded (and be sure they are the right people).
• Checking that the profile picture follows certain rules, e.g. no sunglasses, not a cartoon, right-side-up, must be a zoomed in profile picture, must be taken from the front, etc.
• etc.

Again, all of the above can be checked automatically through software and can be spot-checked by real people.  (Similar question has been answered here: How do I know if the Uber driver is who he says he is?)

Another neat feature is that Uber's "Real-Time ID".  In order to prevent fraud where different people may be sharing and driving the same car (and hence Uber account), Uber has been employing a feature called "Real-Time ID Check."  This is a mechanism built into the Uber Driver app where drivers need to validate their identify by taking selfies of themselves. Then the facial-recognition feature will identify the driver and determine if he is who he say he is. They can be prompted at a beginning of a shift or asked during a shift.

For more informatino, click here: https://eng.uber.com/real-time-id-check/

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Uber Driver, CEO of TaxiFareFinder and Unleashed, LLC