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Lyft is taking an active role creating partnerships with large organizations. Three of these most recent partnerships were with Amtrak, Taco Bell, and The Walt Disney Company.
At first glance, it seems like all of these companies are in completely different industries. They are, and in creating these partnerships, Lyft has found a way to present themselves as the rideshare company that does it all.
These new partnerships mean a lot for Lyft, especially going against its rival Uber.
Amtrak’s partnership with Lyft is the one that makes the most sense for the rideshare company to pursue. Rideshare companies have been working with transportation providers for a while now, especially airports.
The aim of the partnership between Lyft and Amtrak is to allow users to book a Lyft ride to train stations through Amtrak’s smartphone application. New Lyft users can also use the code “AMTRAKLYFT” to get $5.00 off their first four rides.
Users already take Lyft to get to the train station, and they have been for a while. In some cities like Chicago, rides to public transit stations make up 25% of the area traffic. This partnership is just making it easier for commuters to get where they need to go, and get rewarded for using Lyft.
Lyft and Taco Bell partnered to satisfy rideshare customers in a different way. Now, users have the option for their driver to stop at Taco Bell on the way to their trip. Lyft drivers will bring passengers through the Taco Bell drive through, and even give them a free Doritos Locos Taco.
Lyft drivers are also not required to participate, but can choose to opt-in if interested.
The partnership between Lyft and Disney is a new, fun feature for Disney Park guests. Now, Lyft offers on-demand transportation to and from resorts, as well as parks. They call the vehicles they use “Minnie Vans”, which are vehicles painted in Minnie Mouse’s dress. How fun!
The vans are currently operating within Walt Disney World Resort in Orlando, Florida. The vans also come with two child seats. The best part: these “Minnie Vans” will be driven by cast members in full costume! Disney guests can just use their Lyft app and choose the option to ride in a Minnie Van!
We'll see who is next in Lyft's pursuit of partnerships! At this point, nothing is out of the question!
Felicia is a Multimedia Guru at RideGuru. She recently graduated from Bentley University with a B.S. in Marketing and minor in Computer Information Systems. She is an avid rideshare user who enjoys both domestic and international travel.
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