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As summer vacations kick into high gear, millions of travelers are preparing for their European escapades. In response, Uber has unveiled a suite of new offerings aimed at providing tourists with unparalleled boating experiences across some of Europe's most sought-after destinations.
Among the standout additions is Uber Yacht, set to grace the shores of Ibiza this August. Building on its successful launch in Europe's party capital last year, Uber Yacht promises an affordable yet luxurious travel option. Vacationers can now pre-book a private yacht for the day through the Uber app, setting sail from Ibiza Town Marina daily at 12pm. This exclusive service allows groups of up to eight to enjoy a lavish Sunseeker Yacht experience for just €1600.
Each eight-hour trip includes a personal skipper, a complimentary bottle of champagne, and artisan snacks sourced locally. True to Uber's reputation for seamless service, transfers to and from the yacht are included, no matter where guests are on the island. The itinerary features highlights such as the crystal-clear waters of Formentera and the iconic sunset views at Es Vedra. Pre-booking for Uber Yacht is available via Uber Reserve starting July 26, with a minimum 24-hour advance notice required for trips in August.
Uber's nautical ventures extend beyond Ibiza. Starting in July, the first-ever water transport service will debut in Venice. Tourists can now navigate the Venetian Lagoon with the tap of a button, summoning an on-demand 'Limo Boat' through the Uber app. This service, priced from €120 per trip, accommodates up to six passengers and operates daily from 8am to 8pm.
In Greece, Uber Boat will expand its reach from Mykonos to include Athens, Corfu, and Santorini by the end of July. This service offers visitors stylish transport options to beach clubs, scenic coves, and remote locales, bookable through the Uber app.
For those exploring Paris, Uber introduces the all-electric Uber Cruise. This free, one-hour private tour along the river Seine offers stunning views of landmarks such as Notre Dame, Le Louvre, and the Eiffel Tower, all while passengers enjoy a glass of bubbly with friends or family.
These new offerings cater to the increasing demand for Uber's services in Europe's top tourist destinations. Data from summer 2023 indicates a surge in demand, with international customers using Uber's mobility services up by 55% in hotspots like Greece and Spain. Over 6.5 million international travelers utilized the Uber app in Europe’s most popular locations last summer, with Ibiza alone seeing over 800,000 users in the past year.
However, availability for Uber Yacht, Uber Cruise, and other Uber Boat services is expected to be limited and subject to weather conditions. As these innovative travel products launch, Uber continues to redefine convenience and luxury for tourists exploring Europe.
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