Certify retracts 2% rideshare tipping claim

Business expense softwarer, Certify, has retracted its previous claim that only 2% of business travelers tip ridehail drivers. This was the heavily debated claim of the past.  For example, Lyft shared its internal data that 63% of business travelers are tipping on their platform. 

Here's Certify's statement:

On July 26, Certify issued a press release and report including data about business travelers' use of Lyft and Uber, and the frequency with which business travelers tipped drivers when using these services. Upon further review, we have found that the tipping data shared in the release and report were inaccurate. Certify believes that earning and keeping the trust and confidence of its customers and partners is paramount, and as such we understand the severity of this mistake. We sincerely apologize to Lyft and Uber for this error and regret the problems it caused. To be clear, Certify began a review of the situation immediately after the error was brought to our attention. We have updated and re-issued the press release and report, and are in the process of sharing these new materials with media. For the time being, Certify will not be providing tipping data in conjunction with its SpendSmart reports. We will also be conducting a thorough review of our data analysis processes with the goal of ensuring that all data used in future press releases and reports is held to a more rigorous review standard.

SFGate seems to have a good analysis on this matter:

https://www.sfgate.com/chris-mcginnis/article/Lyft-is-gaining-on-Uber-among-biz-travelers-13112294.php