RIDEGURU
The $70 billion ride-hail company is changing its ways to please its most important customers: Its drivers.
https://www.recode.net/2018/2/5/16777536/uber-travis-kalanick-recruit-drivers-tipping
Drivers don’t trust Uber. This is how it’s trying to win them back. [Recode]
Posted 6 years, 2 months ago
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Cas (CasPer)
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Uber, Lyft rider. but I take Bridj to work!
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Comments
If they pay their drivers more (yes, that means raising fares), drivers will love them again. It's that simple.
Get rid of the tipping feature, and pay your drivers 20% more. Both drivers AND passengers will love you.
the answer is simple the way I see it. Money talks.
Right. What they are really trying to grapple with is "how do we make drivers trust us while we continue to screw them". Now that is a challenge.
“They can’t earn our trust because the way they broke our trust is by lowering the fares.”
I get this, but with the marketshare war underway, can they afford to raise rates? Lyft will gobble that up and market themselves as the cheaper option.
...but Uber started that war, in attempts to destory the competition and to own the market (i.e. monopoly). Lyft followed suit. Now they are both massively losing money.
UberX and Lyft are still magnitudes cheaper than regular taxis. I think there is plenty of room to raise fares. Do it before it's too late.
But there're two sides to this. And there is an interesting dynamic here since so many drivers work for both Uber and Lyft: If Uber pays their drivers enough more, drivers will be incentivised NOT to take Lyft fares anymore. So Uber can theoretically starve Lyft from the other end, too. With Uber's clout they might actually be able to pull that off, but it would take someone with some serious cojones to gamble on it.
The moment I see a phrase like, "trying to win them back", I just shut down and stop paying attention. Is that just me?
Am I the only one who couldn't get through that article??? JEesh, why are they making this so complicated.