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Drivers don’t trust Uber. This is how it’s trying to win them back. [Recode]

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CasPer
330 Rider
 Posted 5 years ago

The $70 billion ride-hail company is changing its ways to please its most important customers: Its drivers.

https://www.recode.net/2018/2/5/16777536/uber-travis-kalanick-recruit-drivers-tipping

Comments

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    chawes
    756 Rider Guru
     5 years ago

    If they pay their drivers more (yes, that means raising fares), drivers will love them again. It's that simple.

    Get rid of the tipping feature, and pay your drivers 20% more. Both drivers AND passengers will love you.

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    cheesehead
    524 Rider Driver
     5 years ago

    the answer is simple the way I see it. Money talks.

    Show Hide  1 Reply
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      chicago49
      253 Driver
       5 years ago

      Right. What they are really trying to grapple with is "how do we make drivers trust us while we continue to screw them". Now that is a challenge.

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    StuffinMuffin
    863 Rider Driver
     5 years ago

    “They can’t earn our trust because the way they broke our trust is by lowering the fares.”

    I get this, but with the marketshare war underway, can they afford to raise rates?  Lyft will gobble that up and market themselves as the cheaper option.

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      SpikeSparkle
      161 Rider
       5 years ago

      ...but Uber started that war, in attempts to destory the competition and to own the market (i.e. monopoly).  Lyft followed suit.  Now they are both massively losing money.

      UberX and Lyft are still magnitudes cheaper than regular taxis.  I think there is plenty of room to raise fares.  Do it before it's too late.

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      kias_revenge
      133 Rider
       5 years ago

      But there're two sides to this. And there is an interesting dynamic here since so many drivers work for both Uber and Lyft: If Uber pays their drivers enough more, drivers will be incentivised NOT to take Lyft fares anymore. So Uber can theoretically starve Lyft from the other end, too. With Uber's clout they might actually be able to pull that off, but it would take someone with some serious cojones to gamble on it.

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    Star4Shining
    63
     5 years ago

    The moment I see a phrase like, "trying to win them back", I just shut down and stop paying attention.  Is that just me?

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    brownbear
    599 Rider
     5 years ago

    Am I the only one who couldn't get through that article??? JEesh, why are they making this so complicated.