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The Scooter Wars will be a bloodbath — and Uber will win [Recode]

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CaptainOlimar
185
 Posted 11 months, 2 weeks ago

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The founder of Sidecar (the failed rideshare company) makes bold claim.  Mirrors his experience on his failed battle against Uber.

Who is going to win the Scooter Wars? Startups like Bird, Lime and Spin have invaded dozens of U.S. cities with their tech-savvy scooter fleets in the last few months. Investors are pouring hundreds of millions into the scooter companies with the hope that the best-capitalized scooter company will win. But as the prior Rideshare Wars demonstrated, money alone is not enough.

For all the attention and money that Bird, Lime and Spin have raised, they are not going to win the Scooter Wars. The Uber of scooters is going to be Uber. Despite not having a single scooter, it is already a dominant incumbent with significant built-in advantages.

I was co-founder and CEO of Sidecar, one of the pioneers of ride-sharing. The early days of ride-sharing looked a lot like the Scooter Wars. We had a new innovation that captured the imagination of consumers and caught regulators by surprise. As a result, our customer acquisition costs were low, retention was great and driver recruiting was relatively easy.

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The founder of Sidecar (the failed rideshare company) makes bold claim.  Mirrors his experience on his failed battle against Uber.

Who is going to win the Scooter Wars? Startups like Bird, Lime and Spin have invaded dozens of U.S. cities with their tech-savvy scooter fleets in the last few months. Investors are pouring hundreds of millions into the scooter companies with the hope that the best-capitalized scooter company will win. But as the prior Rideshare Wars demonstrated, money alone is not enough.

For all the attention and money that Bird, Lime and Spin have raised, they are not going to win the Scooter Wars. The Uber of scooters is going to be Uber. Despite not having a single scooter, it is already a dominant incumbent with significant built-in advantages.

I was co-founder and CEO of Sidecar, one of the pioneers of ride-sharing. The early days of ride-sharing looked a lot like the Scooter Wars. We had a new innovation that captured the imagination of consumers and caught regulators by surprise. As a result, our customer acquisition costs were low, retention was great and driver recruiting was relatively easy.

Read less...

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    RedANT
    978 Rider Driver
     11 months ago

    Nothing but Chicken Little "the sky is falling" paranoia. 

    These people all believed that rideshare was the future.  These same people all swear that autonomous cars are coming soon.  They're all fools and scammers who  can't see the plethora of problems just past first base, and are trying to draw attention to "technologies" that will end up going nowhere.  (But that can boost their investments significantly if they can hype it enough) 

    Are scooters neat?  Sure.  It does not, however, mean that people are going to commute 10 miles in sub freezing temperatures, dodging cars in the dark, navigating wet, icy roads, going up hills at 2 mph in the snow, just to save a few bucks to get to their destination.  If they're too cheap to pay $5 for an Uber car ride, what kind of profit could theses companies turn on scooters?  Smoke and mirrors. 

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    SmittenKitten
    1830 Rider
     11 months ago

    This is a good quote:

    "The ride-sharing companies already have the most relevant eyeballs — the most users of their app looking for a ride — and they have the logistics expertise to get supply to the right spot."

    Also this.  There are many multi-modal companies out there, and rideshare market has been paying attention for a while now.

    "A similar motivation animates the desire to create a so-called “multimodal” transportation platform that integrates ride-sharing with access to public transit information and ticketing. Consumers who use scooters or public transit are also consumers who will use ride-sharing."

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    SpikeSparkle
    160 Rider
     11 months ago

    This sounds like a bunch of rambling from a loser who couldn't handle Uber's dominance.  What the heck is he talking about how there is no "moat" around his company