“Uber and Lyft were already heavily saturated in the mainstream consumer side of the technology,” Gabriel said. “We knew that being as startup, we needed to use our money sparingly and use our money carefully.”
But now he thinks the landscape has changed and the U.S. transportation industry is ready for a third entrant. Gabriel believes Moovn can gain an edge in the competitive space by doing a few things differently. Moovn doesn’t engage in surge pricing at popular times, for example.
“Uber’s scandals definitely played a major role in influencing our decision to officially jump into the rideshare space … we’re certainly calibrating our niche and learning from their mistakes,” Gabriel said.