Did everyone (i.e. rider) see this?
It says, "Get 28 days of conistent prices with a ride pass. Enjoy peace of mind when you ride between 2 places in Boston you go the most. Just pay a $14.99 activation fee. Plus, get 15% off wherever else you go. Grab a Pass."
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They had passes last year in Seattle. You pay a fee, then have a reduced fare ($5-10) strictly between two points. (i.e. home and work) Other destinations were discounted. Some people loved it. Others were confused by it and ended up running up huge bills. In a nutshell, you're purchasing a discount ride between two points.
There is similar one in Philadelphia and many riders never heard of it. SOme say it is hard to come by as they get snagged as soon as they come out, but financially it makes sense for those who use uber to commute to work