RIDEGURU
Lyft set such a high bar for who gets that $10K bonus to buy stock. 20,000 rides is a LOT. There are probably only a handful of drivers who qualify. Yet, it looks like Lyft is "giving back". BS in my opinion.
Is Lyft giving free stock to their top drivers just a big publicity stunt?
Posted 5 years, 8 months ago
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Posted By
Don Murphy (breakingbread)
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Comments
It certainly isn't to make the drivers happy. We all know there are plenty of drivers and all the company needs to do is to satisfy the investors. you know...those with money.
This is a for profit company. It's all about publicity. I mean, it's not like this giveaway has any real effect on the company. Those drivers are still gonna drive. They already did 10K rides after all.
There is no question that publicity is part of it. But I think they are also trying to build driver loyalty to some extent.
But yeah,,, maybe mostly publicity. Build on their "good guy" image in contrast to Uber's crappy image.
If you do the math, Lyft is only giving those drivers (at best) $0.50 per ride that they have given. I would love the figures on how much those drivers have earned for Lyft.