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Is Lyft giving free stock to their top drivers just a big publicity stunt?

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breakingbread
191 Rider Driver
 Posted 1 week, 5 days ago

Lyft set such a high bar for who gets that $10K bonus to buy stock. 20,000 rides is a LOT. There are probably only a handful of drivers who qualify. Yet, it looks like Lyft is "giving back". BS in my opinion.

https://www.sfchronicle.com/business/article/Lyft-to-share-Wall-Street-wealth-with-drivers-13680614.php

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    jess
     1 week ago

    This is a for profit company. It's all about publicity. I mean, it's not like this giveaway has any real effect on the company. Those drivers are still gonna drive. They already did 10K rides after all.

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    ant
    122 Rider
     1 week ago

    There is no question that publicity is part of it. But I think they are also trying to build driver loyalty to some extent. 

    But yeah,,, maybe mostly publicity. Build on their "good guy" image in contrast to Uber's crappy image.

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    ce
    Rider
     1 week ago

    If you do the math, Lyft is only giving those drivers (at best) $0.50 per ride that they have given. I would love the figures on how much those drivers have earned for Lyft.