RIDEGURU
Went to Lyft.com today and everything was blue - where is the pink? 
Since when did Lyft turn their site blue? Aren't they supposed to be pink?
Posted 5 years, 8 months ago
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dishesswishes
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Comments
Woah. go to thee rider page. It's like fuchsia colored.
They are trying hard to get away from their pink mustache days LOL
Some marketign guy trying to prove something...
What people feel when they see blue:
"Blue – The preferred color of men. It’s associated with peace, water, tranquility, and reliability. Blue provides a sense of security, curbs appetite, and stimulates productivity. The most common color used by conservative brands looking to promote trust in their products."
https://smallbiztrends.com/2014/06/psychology-of-colors.html
Looks like Lyft is trying to gain trust from their users.
LOL this is such a dumb post but now I am intrigued. Is Lyft going through a mid life crisis?
"All I do is copy Uber's business practices. Am I okay with this?"