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The Guru Take
Special tier of Uber (below Uber X) in localized areas of India
UberZip is a tier of Uber in Ahmedabad, India that launched earlier this year. It is considered as cheaper alternative to UberX (a level below), and offers smaller cars with less capacity. (i.e. compact hatchback)
Remember that Uber's regional offices are permitted to offer localized offerings and service levels that meet their own demographics. This is a good example of that.
"uberZIP, a SMALLER, SMARTER, CHEAPER way to get around Ahmedabad this summer. We take another step towards making Uber available to over 6mn Amdavadis. We are excited to announce the launch of uberZIP; a range of compact hatchbacks with fares that make it the most cost-effective AC ride in town this summer.
On uberZIP, the per km fare will be ₹6, base fare will be ₹25, ₹12 fares on distances above 15 kms and ₹1 per minute which makes it the lowest cost AC Car Ride in Ahmedabad. Minimum fare on uberZIP will be ₹50."
Comments
Having regional offices that can customize services is a great strategy for Uber, allowing them the flexibility to meet the specific needs of each location instead of applying a rigid model everywhere. When aiming in 8 Ball Billiards, you need to refer to the direction as well as activate the ball so that the ball goes in the direction you want.
I can't be this is so localized. I feel like this should be a thing. UberZip has such a nice ring to it.
I honestly thought they were Uber on ZipCars.