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LyftUp is a collaboration between Lyft and LeBron James to get free bikes in the hands of eligible 16-20 year olds throughout the country. They hope to empower these young people by providing free, one-year memberships to Lyft’s bikeshare program. The YMCA will be helping with the initiative to identify eligible members for the program.
According to Lyft, “nearly 4.5 million Americans don’t have easy access to affordable, reliable transportation.” Unfortunately, young people are hit the hardest by this statistic. Transportation is crucial for young adults to get to class, practice, jobs, and more. LeBron is spearheading the campaign as he feels getting his first bike played a big role in shaping the person he is today.
LyftUp will be rolling out this spring in New York City followed by Chicago and the Bay Area. Lyft is hoping to further expand the program if the test cities prove positive. Furthermore, anyone currently enrolled in or qualifying for federal assistance programs (such as Medicaid, SNAP, and LIFE) can apply for significantly reduced-fare bikeshare memberships as well.
“We believe everyone should have access to safe, reliable, and affordable transportation, which has the power to help address our cities’ biggest challenges, including joblessness, food insecurity, and poor health. This vision has been core to our business from the start. More than 40% of Lyft rides start or end in low-income areas. Our riders can now find public transit, shared rides, bikes, and scooters all in the same app.”
If you are interested in helping this new campaign, Lyft is adding LyftUp to their list of charities you can donate to within the Lyft app. Donating is simple, when you take a Lyft ride you will have the option to round up your payment to the nearest dollar and donate the change to a charity of your choice.