The company is buying the AR startup Blue Vision Labs as it unveiled its first Ford test vehicle
The first car from Lyft’s Level 5 self-driving initiative will be the Ford Fusion Hybrid. Lyft’s use of a Ford Fusion apparently isn’t associated with the partnership the two announced last year. Other AV companies have used the Ford Fusion as a platform for integrating self-driving technologies.
While the integration of Lyft’s autonomous technologies and a Ford car is impressive, perhaps more meaningful is the company’s acquisition of Blue Vision Labs, a startup out of London that has developed a way of ingesting street-level imagery and is using it to build collaborative, interactive augmented reality layers — all by way of basic smartphone cameras.
Blue Vision will sit within Lyft’s Level 5 autonomous car division headed up by Luc Vincent (who joined the company last year as VP of engineering after creating and running Google Street View).
The startup and its staff of 39 (everyone is joining Lyft) will also become the anchor for a new R&D operation in London or the San Francisco-based company, focused on that autonomous driving effort. Level 5 is stepping up a gear in another way today, too: Lyft is unveiling a new vehicle that it will be using for testing.