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Thanks Uber. Now some restaurants are trying out surge pricing.

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jutre
127 Driver
 Posted 4 years, 6 months ago

"a well-known London restaurant called Bob Bob Ricard is implementing a surge pricing model this month, with prices for the same meals being offered at a 25 percent discount during off-peak times as opposed to its busiest hours."

https://www.washingtonpost.com/news/on-small-business/wp/2018/01/22/thanks-uber-now-some-restaurants-are-trying-out-surge-pricing/?utm_term=.a4bd14f266ef

Comments

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    CasPer
    330 Rider
     4 years ago

    This totally reminds me of the "pay-for-what-you-can" concept.  It's super cool  If you are poor, you pay less.  If you are rich, you pay more. If you are homeless, you pay nothing.  Way to take care of the community

    http://www.chicagotribune.com/news/local/breaking/ct-met-community-cafe-charity-restaurant-kitchen-table-20171116-story.html

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      CrazyCrayons
      146
       4 years ago

      wait, no.  Wasn't that like a total shitshow?    like the mark wahlberg one.  People felt bad and ended up paying more, and were all weirded out.  and people who were homeless didn't want to come in to a fancy place in their dirty clothes. 

      it basically ended up being some publicity stunt.

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        SmittenKitten
        2096 Rider
         4 years ago

        No, no, no. It was a total nutjob disaster.  They were hoping people were generous, but it turns out we all suck.  No one paid and restaurants lost crazy amount of money.  Here's an example from Business Insider.  A restaurant in China.

        But when it came time to pay, many customers only paid 10% of their bill, and in certain cases, guests left only a single yuan (about 15 cents) for their meals.

        http://www.businessinsider.com/pay-what-you-want-policy-lost-15k-2016-10

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          ThomBrady
          121
           4 years ago

          I was told by my asian (but non-chinese) friend that the chinese area cheap and this is why this happened.   No, I am not racist.  I was just told this.

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    sally
    107 Driver
     4 years ago

    huh, so is this going to be the way everything works from now on? Oh wait, I guess a lot of places already do this. Daytime movies are cheapers, bars over happy hour specials early in the evening, plumbers charge extra to make middle of the night house calls, etc. Why is this news?

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      george
      60 Rider
       4 years ago

      yes sally. good point. 

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      SpikeSparkle
      161 Rider
       4 years ago

      Yep.  It's called capitalism. and law of supply-and-demand.  This article just shows you can make anything sound bad (or good).

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    himfu
    64 Rider
     4 years ago

    Fine by me seeing how I eat at 4:30 with my 5 month old anyway...

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    ippei
    1202 Rider Driver Guru
     4 years ago

    I do love it how they might get away with it by claiming this is a "discount" during non-busy times.  If they said the price goes up during busy times, there would have been a huge uproar.

    Many restaurants already sort of do this, right? HAPPY HOUR anyone?  Lunch specials and lunch menus?

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      SmittenKitten
      2096 Rider
       4 years ago

      Isn't happy hour and deep alcoholic discounts illegal in some states?  I remember "quarter bottle" nights in Baltimore, but they don't exist in Massachusetts.  

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    ippei
    1202 Rider Driver Guru
     4 years ago

    We all know about "Uber for XYZ", but I never thought of "Uber surge for XYZ."   I will start.

    - Uber surge for Vending Machines.  If the machine is freshly stocked, the can is only $0.50 each.  However, if there's only one can left, it's whopping $5.00.

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      SmittenKitten
      2096 Rider
       4 years ago

      Ski lift tickets?  Grocery stores?  Concert tickets?  Plumbers?  Prostitutes? Houses?

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        ippei
        1202 Rider Driver Guru
         4 years ago

        Only one!!! 

        Then again, there may be a flaw in this game.  Most things already function under the philosophy of Supply-vs-Demand.  Did I just defend Uber's surge pricing inadvertently?

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          SmittenKitten
          2096 Rider
           4 years ago

          Yeah, I think so.  What have you done?!!!!