There will be different tiers but some perks you can expect are $$ off rides, getting surge rides free of surge, getting reimbursed for cancelling, and getting upgrades!
https://www.nytimes.com/2018/11/14/travel/uber-and-lyft-launch-rewards-programs.html
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New blog post outlining the rewards structure.
Uber Rewards Tiers
How to Earn Uber Rewards Points
Use the below table to see how many dollars you need to spend on each service to accumulate points. For instance, for every $1 you spend on an Uber Pool ride you receive 1 reward point. For every 500 points you receive $5 off.
what about a loyalty program for drivers... 😒
Yes, that is rolling out as well and for the top tier will even include FREE college courses (on line) that are accredited. Increases in pay rate depending on your rating and acceptance etc... Let's not look a gift horse in the mouth as I know plenty will complain, and just as I would like to see the rates increased (especially in our market) it's still a bonus. Unfortunately for those of us (like myself) that only drive occasionally since there's now SO MANY drivers and the rates are low, it won't help me much, but I'll take all I can!
😂