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Uber is now using your trip data to create restaurant guides - is this going a bit too far?

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lilly
1026 Rider Guru
 Posted 5 years, 12 months ago

https://techcrunch.com/2016/11/17/ubers-new-restaurant-guide-uses-trip-data-to-tell-you-where-to-eat/

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    chawes
    756 Rider Guru
     5 years ago

    Interesting. I don't hate the idea, but I worry that it will end up just promoting already-popular places, at the expense of new joints that might be really good. This type of thing makes it hard for new restaurants to break in.

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    RPaulson
    560 Driver
     5 years ago

    If they only use volume of users, there will be issues.  This means:

    1) Larger restaurants with more capacity will naturally be more recommended.  PF Changs and other touristy restaurants will rock it consistently.

    2) Restaurants near popular destinations will always be ranked higher.  The McDonald next to Empire State Building will be the hottest restaurants in midtown. In fact, any highrise or a large office building will add to the popularity of the restaurant.

    3) Restaurants that are popular for any reason will be ranked higher.  It may have nothing to do with food or service quality.  It can be a place that was featured on a movie, a celebrity got shot there, etc.  

    4) Restaurant having private functions will be considered "popular." I may be recommended to go to a restaurant that is having a private function, wedding, etc. just because there are many getting dropped off.  Oh, how pissed I would be if I got takent here and got denied at the door.

    It'll be purely based on popularity and there is so much more to it than that...

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    kitkat22
    222 Rider
     5 years ago  (edited 5 years ago)

    And now they have taken this one step further, tracking users even when you are not using the app!

    http://www.digitalspy.com/tech/news/a815827/uber-is-now-tracking-you-all-the-time/

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      chawes
      756 Rider Guru
       5 years ago

      This I'm not ok with.

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      SmittenKitten
      2097 Rider
       5 years ago

      WAT.  and they aren't even discrete about it either when they mention creating restaurant guides, etc.

      At least Apple hides its intentions to take over the world and do some massive crowd analysis.

      So what do I do?  Just kill Uber app from the background?

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    lilly
    OP 1026 Rider Guru
     5 years ago
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    ippei
    1202 Rider Driver Guru
     5 years ago

    I feel like there are LOTS of other ways to use their massive data to use than this restaurant guide.  

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      RPaulson
      560 Driver
       5 years ago

      Plus, there is a major flaw to this

      "Uber determines their ranking for each of these based on popularity of drop-offs at the restaurants overall and at specific times of day, what kind of ride users selected to get there and more."

      ...but that only measures 1) frequency of visits by others and 2) when people are visiting.  Are you kidding me?  How do they expect to be able to make relevant recommendations?