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For this past International Women’s Day, Uber expanded on their Women Rider Preference feature. This feature lets women and nonbinary drivers set a preference for picking up only women riders. Originally debuted in Saudi Arabia in 2019 as a way for Women drivers to safely earn on the Uber app, Uber has now expanded this feature to 23 countries spread across 5 continents.
Uber has announced this expansion after a large number of requests were taken from women drivers around the globe who wanted more choice and flexibility regarding their work. Seeing how the most optimum earning hours for driving tend to be in the evenings, this feature gives women drivers an additional peace of mind.
“I have been driving with Uber since 2015,” says Tia, a driver who has completed more than 27,000 trips in Canada, where Women Rider Preference launched last week. “It is the only earning opportunity that has allowed me to support my family while having the time to spend with my kids. Even if you are the main caregiver of your family, this new feature will allow women an opportunity to earn money flexibly when they have the time.”
According to Uber, in the past quarter, 4 out of every 10 women drivers on the Uber platform have used Women Rider Preference at least once, and they have seen over 44 million trips using this feature to date! That is quite an impressive stat. Drivers who wish to utilize this feature can turn the feature on or off whenever they choose.
The countries where Women Rider Preference has been released so far include Argentina, Australia, Bolivia, Brazil, Canada, Chile, Colombia, Costa Rica, Czech Republic, Dominican Republic, Ecuador, Egypt, El Salvador, Guatemala, Jordan, Mexico, Paraguay, Peru, Poland, Romani, Saudi Arabia, South Africa, and Uruguay.
RIDEGURU
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It can be seen that Uber is increasingly commenting on the position of modern women in the technology motorbike taxi world. This is also good for achieving equality.
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