Viewing posts by Lilly Kenyon
Lyft has been struggling with one very important question: Can they make money?
On Wednesday, January 29, 2020, Lyft announced it is in the process of a corporate restructuring, which means job cuts.
Lyft employs over 5,500 people throughout the company and their various departments. The layoff will affect 90 people in the marketing and enterprise sales departments. The marketing department is being restructured. They currently market on a city to city basis. The restructuring will see the creation of marketing teams dedicated to regions instead of individual cities. The enterprise departments are reorganizing and reevaluating which markets are their …
read moreRecently Phoenix imposed a new fee for all Uber and Lyft rides to and from the Phoenix Sky Harbor International Airport. The council voted 7-2 for the fees to be placed on all rideshare services to and from the airport. Due to a technicality, there was a revote in December, which upheld the original vote’s decision of 7-2 in favor of imposing the fee. The two months between the original vote and the revote saw Uber and Lyft putting in a great deal of effort to lobby the city council to rethink their vote. Lyft even threatened to stop offering …
read moreLooking to drive for Uber in a new city? One great thing about being a rideshare driver is you can take your work with you when you move! Changing your registered city on the Uber app is relatively straight forward, simply follow these steps.
While Uber may have started as a peer to peer transportation service, today in 2020, it has evolved into so much more. One particular vertical that has done extremely well for Uber is their UberEats program. While this was not the main focus of the business when Uber first started, it has grown to be valued at over $20 billion dollars.
Not only is Uber profiting from their UberEats initiative but the restaurants who partner with Uber through the app have found a new customer base and revenue stream. As more and more people turn to convenience over cost, restaurants …
read moreEver since Assembly Bill 5 was passed in California, rideshare companies have been making changes left and right. Uber and Lyft, will do anything possible to avoid having to classify their drivers as employees and thus change the entire structure of their company. This includes spending tens of millions campaigning against AB5 or even pulling out of select markets.
Apart from their extensive campaigning Uber has already made the following changes to their app in an effort to avoid AB5.