Over the past 6 months Uber has struggled with their reputation. A series of unfortunate events led to Uber’s current situation now, where they are struggling to bring in new leadership and transform as a company. It is hard to predict whether Uber will survive the constant damaging of their reputation, or if they may become the “Enron of the transportation industry".
Either way, it is clear that other rideshare companies are taking advantage of Uber’s current position in the market. Uber has slowly been losing market share over the past 6 months, most notably to competitor Lyft. However, another company, Juno, is benefiting from Uber’s demise as well.
Juno, which is a rideshare company that was recently acquired by Gett, is one of the biggest companies taking advantage of Uber’s collapse. They have been using their drivers who also drive for Uber and Lyft to essentially “steal” customers from the two giants. An Uber driver who also drives for Juno might be giving a passenger a ride on the Uber app. Instead of talking about Uber, the driver tries to convince the passenger to ride with Juno instead of Uber.
Apparently, this is a common practice.
Juno has also made efforts to convince drivers to switch to Juno permanently because of the better commission drivers receive (10% compared to Uber and Lyft taking upwards of 25%). Juno also provides incentives for drivers to refer new passengers. Each time a passenger is referred, the driver gets $15. Just when we thought it couldn’t get any better, Juno has reserved one billion shares for drivers that they plan to give out each quarter.
While the benefits of Juno seem to be endless, they are still in a testing phase. Some Juno drivers have yet to receive a passenger ride request. Who’s to say that this driver-centric model will last with the current financial constraints of the rideshare industry.
Since Uber’s turmoil, Lyft has been taking very necessary steps to get ahead. The company puts a lot of effort into their marketing and engagement with customers. Lyft is creating a new positioning for themselves: a socially conscious alternative. The company has promised to reduce carbon emissions by 2025, and is encouraging customers to “round up” their fare to give the remainder to a cause of their choice.
Another recent move by Lyft was to join forces with Waymo, Google’s self-driving car company to work on the autonomous vehicle efforts.
In terms of app downloads, Lyft has been closing the gap with Uber, according to MarketWatch. Lyft is gaining steam against Uber, and it’s only a matter of time before they overtake the company on all levels.
RideGuru can show you all the other options out there if you don’t want to take Uber. To find out the services available in your area, you can enter to and from locations and our Fare Comparison Calculator will return with a side-by-side comparison. Check it out here!
We will give you a transparent estimate, as well as tell you which service gives the most back to their drivers.
Felicia is a Ride Guru at RideGuru. She recently graduated from Bentley University with a B.S. in Marketing and minor in Computer Information Systems. She is an avid rideshare user who enjoys both domestic and international travel.