By the end of the year, Uber’s food delivery business aims to cover 70 percent of the US
Uber Eats, the ride-hailing company’s food delivery arm that’s critical to Uber’s plan to go public in 2019, has galloped across the globe in recent years, but it has also struggled to reach certain pockets of the US. The company aims to change that over the next few months, announcing on Tuesday an ambitious effort to reach 70 percent of the US population by the end of 2018.
Currently, Uber Eats covers a little over 50 percent of the US population, delivering food for an estimated 100,000 restaurants. So an increase of 20 percent in just two and a half months is certainly an aggressive growth target.
In order to achieve this goal, Uber Eats is targeting mostly less-dense suburban communities, which is the type of market where its core ride-hailing business has traditionally struggled to gain a foothold. Uber Eats hopes to find success by partnering with huge restaurant chains like Red Lobster and TGI Friday’s and changing the signup process for new restaurants to make it less cumbersome for smaller operations.