Viewing posts for the category Rideshare Knowledge
Bozoma Saint John is Uber’s first ever Chief Brand Officer. She has been working at Uber in this role for almost 6 months now, and has announced the direction where we can expect to see the Uber brand going.
Last week, Uber debuted an NBA themed advertising campaign titled “Rolling with the Champion”. In the ad you can see NBA pros and ESPN SportsCenter anchor as an Uber driver. Saint John plans to place Uber at the forefront of pop culture, where she believes Uber will flourish.
At first glance, this seems like an interesting move for Uber. Right now …
read more 
Uber has announced this week that they will be partnering with Visa and Barclays to introduce their own credit card. The credit card will give Uber access to a huge amount of valuable customer data – including customer purchases. Uber already tracks information about customers, like where they travel and how much they spend on the app.
Uber is making it very easy to apply for one of their slick-looking credit cards. Users can apply for the card straight from their Uber app starting on November 2nd. The application will be compiled with all the information Uber already …
read more
For the first time in a long time, Uber is actually in decline.
Recently, it was reported that Lyft is continuing to see steady growth in New York City specifically in the business traveler segment. Uber still currently dominates this market in New York City, but in the past year they saw a decline in their market share attributed to Lyft’s increasing share. Just in the past quarter, the percentage of business travel receipts for Lyft increased by 3%, the largest quarterly increase recorded.
Uber, on the other hand, saw a 1% decline in business traveler receipts in the past …
read more
Can Uber restore its reputation to become a company that women want to work for?
It has been 8 months since former Uber engineer Susan Fowler wrote a blog post that showed how Uber’s culture was tolerant of sexism. This blog post started a revolution with Uber, and since then the company has been in the headlines for a number of scandals.
Details about Uber’s company culture started to be released, such as how much alcohol use was encouraged during company events, sexism in multiple cases, and the type of control the former CEO Travis Kalanick held over all of …
read more
Uber now makes it very easy for passengers to know their rating at any time. In the past, users had to make a request to view their rating, and it would take weeks to get back.
Now, you can find your rating straight through your Uber app. Simply open the app, click on the menu, and under your name you see a number 1-5. There is a star next to the number to indicate your rating.
For advice on how to improve your passenger rating, check out these helpful tips.
What many …
read more
RIDEGURU