RideGuru Newsroom

With Memorial Day Weekend in full swing, it is especially important to make sure you are getting into the right car when you call an Uber. During these busy travel times, there are more Uber driver impersonators than ever. People may try to trick you into thinking they are your driver so they might be able to steal from you, especially if you are seemingly intoxicated.

Here are 5 important steps you can take to make sure you don't get scammed!

1. If traveling with a group, have one person who is not intoxicated be in charge of requesting and …

The AI System

Uber recently admitted using artificial intelligence to determine prices based on what they believe customers are willing to pay. The AI system uses destination, time of day, and location to determine the price point. Previously, Uber used a formula that determined price based on mileage, duration, and geographic demand.

The new pricing system uses machine-learning to predict and determine pricing related to sociological factors including wealth in a geographic area. Travelers taking an Uber to and from affluent areas may be asked to pay more compared to other passengers in less affluent locations.

Uber now provides customers …

Whenever you go somewhere with your friends and take an Uber or Lyft, one person typically has to request and pay for the ride, hoping their friends pay them back eventually.

Did you know that popular rideshare services Uber and Lyft contain a feature that allows you to split a fare evenly between you and your friends?!

Here’s how to facilitate an even fare split on Uber and Lyft!

Uber

1. Request a ride through your Uber application
2. Tap the arrow by the driver’s name
3. Click on the “Split Fare” button, and type in your fellow rider’s names from your contact …

Another month has passed in the rideshare world, and already so much has changed. Here are some of the highlights of what is currently happening in the industry and some things we may expect to see in the future from companies like Uber and Lyft!

Uber is not ahead of the self-driving car race.

Uber has been growing their self-driving car fleet, along with a list of other companies including Apple, Waymo, and General Motors. However, Uber is not in the front of this ­self-driving car race. Uber’s data shows their autonomous vehicles disengage once every mile, …

*UPDATE Uber has changed their rating policy so you can no longer change a driver rating after you submit. This is from Uber's website: "Please take time to consider the most appropriate rating for the driver's behavior during the trip. We do not change driver ratings once they have been entered into the app."

As you may know, one of the most important aspects of rideshare services is the rider and driver feedback. This feedback is mainly given through a star-rating system where both riders and drivers can rate their experience out of 5-stars, and this feedback determines your …